Analytics Platform - Matomo
Privacy-first web analytics with full data ownership
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About Analytics Platform - Matomo
Mainstream analytics tools frequently lose significant traffic data to ad blockers and consent banners while exposing organizations to regulatory and privacy compliance issues.
Matomo is an analytics platform designed to provide accurate web traffic metrics without data sampling or blind spots from ad blockers and consent banners. It tracks visitor behavior, conversions, funnels, heatmaps, session recordings, A/B tests, and visits coming from AI assistants.
The software can be self-hosted on-premise for full data ownership or used as a cloud-hosted service. It supports cookieless tracking, data anonymization, audit logs, and raw data export to help organizations comply with privacy regulations like GDPR.
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