Bitly
Create, customize, and track short links and QR codes
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About Bitly
Sharing long, complex URLs looks unprofessional and makes it difficult to track engagement or understand where audience traffic originates. Offline materials like printed QR codes also risk becoming obsolete if target destinations change.
Bitly provides tools to shorten links, create branded URLs, and generate dynamic QR codes for digital and physical marketing channels. Users can update destination links at any time without needing to reprint materials or reissue links.
The platform tracks clicks and scans in real time, delivering analytics on audience location, referring channels, and device types. It also supports custom back-halves, URL redirects, UTM parameters, and dynamic routing based on geography or operating system.
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