Connected Packaging
UnclaimedTurn product packaging into dynamic digital touchpoints with QR code management
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About Connected Packaging
Static printed barcodes make it difficult to update product information, engage consumers, or comply with shifting standards like GS1 Digital Link without expensive packaging redesigns and reprints.
Loftware Connected Packaging enables brands to convert physical product packaging into digital touchpoints using dynamic QR codes and GS1 Digital Link standards. It decouples printed packaging from underlying digital content, allowing teams to update web destinations, campaigns, and product data without reprinting packaging.
The system delivers contextual digital experiences tailored to the user's language, location, and device. It includes broken-link monitoring and backup redirects to ensure printed codes remain active throughout product lifecycles.
Built for enterprise workflows, the software integrates with existing supply chain applications via APIs to maintain structured product identification for consumers, retailers, and regulators.
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Features
Compare with Bitly- API & system integrations
- Analytics and insights
- Broken-link alerts
- Dynamic QR codes
- Dynamic digital experiences
- GS1 digital link compliance
- Short link management
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