Moz
SEO and local search marketing software for brands and agencies
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About Moz
Tracking search engine rankings, technical site health, backlink profiles, and local listings across multiple platforms is difficult without dedicated search intelligence data.
Moz develops a suite of SEO and digital marketing software designed to help businesses improve organic visibility in traditional and AI search. Its core platform, Moz Pro, covers keyword research, competitor analysis, site audits, rank tracking, and backlink analysis using proprietary metrics like Domain Authority.
In addition to Moz Pro, the product family includes STAT for large-scale enterprise rank tracking and SERP analytics, Moz Local for managing business listings and customer reviews across directories, and the Moz API for feeding SEO metrics into custom workflows.
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