Umami
Open-source web and product analytics without cookies
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About Umami
Teams often have to stitch together multiple analytics tools to understand website traffic, user journeys, and revenue. Traditional analytics platforms also rely heavily on tracking cookies that create user privacy concerns and compliance overhead.
Umami is a privacy-focused web and product analytics platform that operates without cookies or collecting personal data. It tracks visitor metrics, traffic referrers, and marketing campaign attribution on a single dashboard.
The platform includes event tracking, user journey reports, session replays, and conversion funnels to help teams understand drop-offs. It also connects with payment providers like Stripe and Lemon Squeezy to tie revenue and refunds directly to marketing channels and user visits.
Umami can be self-hosted via its open-source repository or used as a managed cloud service.
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